Brazilians like ridiculously cold beer. Amstel Beerboard Freezer used this cultural vision to create an innovative and convenient billboard during the Brazilian Carnival.
We mapped the bus stops that would be en route to the city's main street parades and adapted them with technology that froze the beers in seconds. Each billboard was equipped with an interior technology based on solid carbon dioxide (CO2) that reached up to -70°C (-94°F). When in contact with the aluminum can, it is cooled in 60 seconds.
The reveler had only the task of placing the can in the reserved place and pressing the timer, triggering the cooling. Thus, the brand managed to be at the heart of the parties, adding even more happiness to the carnival experience.
Project: Freezer Beerboard
Cannes Lions 2019
ShortList Cannes Lion (OUTDOOR)
ShortList Cannes Lion (MEDIA)